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  • Digital Marketing Agency

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  • Website Design & SEO

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  • Digital Strategists

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FAQ

Web Design Pricing FAQS

WHAT IS WEB DESIGN?


If you’re trying to convince your company to invest in web design, it’s critical that they understand the focus of web design. This service consists of the development, build, and launch of a website. That includes a variety of tasks, like the following:

  • Choosing a color scheme
  • Writing website copy
  • Creating a site hierarchy
  • And more
Due to the number of tasks, several specialists work in website design. They include graphic designers, web developers, project managers, and more. That’s why many companies partner with a web design agency, like Kairos Creative Solutions, for comprehensive services.




WHY DOES WEB DESIGN MATTER?


Whether your company operates offline or online, it’s critical to have an online presence. A website allows you to connect with more than 55 percent of the world’s population — which means the Internet provides your business convenient access to your target audience. What are some other reasons for web design, though? Discover its three biggest benefits: 1. WEB DESIGN IMPROVES CUSTOMER SATISFACTION With almost 90 percent of consumers shopping with a competitor after a poor user experience (UX), it’s a tremendous advantage if your company invests in web design. With professional web design, you can ensure your website provides the best UX possible. What is UX, though? UX design refers to a few concepts, including the architecture or arrangement of your site. It’s overall goal, however, is to provide a user-centric experience. Meaning, it’s easy and intuitive for people to use your website — they don’t run into issues, become confused, or get lost on your site. The best part is that more than 85 percent of shoppers are happy to pay for better UX. It’s a fact that emphasizes how much value consumers put on web design. They want a seamless and hassle-free experience when shopping, and they’re willing to pay for it. 2. WEB DESIGN INCREASES CONVERSION RATES With professional web design, your company can give your conversion rates a permanent boost. Why? A website conveys your credibility to users, as well as makes it simple for users to engage with your company, like by completing a quote request form. According to consumers, 75 percent of your credibility also comes from your site’s design. Another fact that demonstrates your website’s influence on conversion rates? When it comes to first impressions, almost 95 percent of them relate to web design. If your website doesn’t convey credibility or features poor usability, that pushes users away from your site. When that happens, your conversion rates — and your profits — drop. That’s why web design is so critical. It can help your company maintain your conversion rates, as well as increase them. For instance, Cleveland Brothers, a Caterpillar® equipment provider, boosted their conversion rates by more than 35 percent with our web design and web development services. That’s created a tremendous impact for the company, allowing them to expand their team, increase their sales, and more. 3. WEB DESIGN DELIVERS IMPRESSIVE ROI With web design’s massive ROI, it’s easy for company decision-makers to recognize its potential value. For perspective, the average ROI of UX is $100 for every $1 invested — that’s a significant return. It’s essential, however, to partner with a web design agency that prioritizes your ROI. What that means is your agency focuses on the appearance and functionality of your website so that it delivers the best return and UX possible. Kairos Creative Solutions, for example, accomplishes that by investing the time to learn your business, industry, and products. We also partner you with a dedicated account and project manager, which ensures you receive a site that satisfies you and your target audience.




WHAT DO WEBSITE DESIGN SERVICES INCLUDE?


Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals. The result is a website that your company — and your visitors — loves. We offer Search Engine Optimization, Website Page Creation, Customized Style, Website Copywriting, Responsive Design, Database Integration, Ecommerce Functionality, and Content Management Systems to our clients.




SEARCH ENGINE OPTIMIZATION (SEO)


We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO). SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results. A higher ranking in search results correlates to higher visibility among users in your target audience. With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more. As we feature a team of digital marketing specialists and our designers can coordinate with our digital marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results.




WEBSITE PAGES


With our web design services, you can rely on our designers to create every page of your website. Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience. As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy. Our web design cost calculator features five tiers for the number of web pages:

  • 1 to 10
  • 10 to 50
  • 50 to 150
  • 150 to 250
  • 250+
What if you need a lot more than 250 pages? Just contact us online — or use our project quote calculator to submit a request for an exact quote. Our experienced strategists will provide you with a customized plan and quote for the pages your site needs, whether it’s 300, 500, or more. You can also call on our team if you’re not sure how many webpages your website needs. They can provide years of advice and trusted recommendations when it comes to web design. Just give us a ring at (314) 766-6550 to chat.




CUSTOMIZED STYLE


It’s essential that your website captures your brand, which is why our web design services include unlimited style options. For example, if your company requires a sophisticated design that emphasizes the quality and price range of your products, our team can achieve that for you. Additional examples of website styles include:

  • Simple and attractive
  • Moderate styling
  • High-end
  • World-class
Our web design quote calculator features these four styles, as well as a no styling option, to provide you with an accurate quote estimate. We don’t limit you to these five options, though, as no one wants a cookie-cutter website. We encourage you to share your style preferences when requesting a quote online or chatting with our strategists. Your dedicated project manager will also invest the time to learn your business, goals, and vision. That allows our award-winning web design team to create a custom, one-of-a-kind website.




WEBSITE COPYWRITING


For maximum impact, we also offer website copywriting with our web design services. We feature an experienced and specialized team of copywriters. With their expertise in technical and non-technical industries, we can create compelling copy that engages and converts website visitors. We offer three website copywriting tiers, which include:

  • 5 to 10 pages
  • 10 to 25 pages
  • 25 to 50 pages
If you need more than 50 pages, we can customize your quote and design plan to that specific number. As a part of our website copywriting services, we optimize your website copy for SEO. What does that mean? Our digital marketing specialists research high-value, relevant keywords for your business, industry, and webpages, which our copywriters then use to optimize your webpages. When consumers use those keywords in their searches, your website appears near the top of search results. That’s an immense perk, as 75 percent of users don’t go past the first page of search results — in fact, more than 30 percent of all search traffic goes to the first search result.




RESPONSIVE DESIGN


Our website designing services also offer the option of responsive design. However, we recommend responsive design because it supports mobile users, which can consist of shoppers using their tablet or smartphone to browse the web. With more than 50 percent of the Internet’s traffic coming from mobile users, it’s imperative to provide support for users on-the-go. It’s also best practice for SEO, as Google now follows a mobile-first index, meaning it crawls and views websites from the perspective of a mobile user, not a desktop user. If your website doesn’t support mobile users, Google sees that — and modifies your ranking in search results. That can lead to a lower ranking, pushing your site to page two of search results and away from your target audience. With our responsive design option, we prevent that from happening to your business.




DATABASE INTEGRATION


Many company websites feature a database, such as for processing payments. We provide full support for database integration, which we separate into three tiers — basic, advanced, and full development. If your business doesn’t require a database integration, you can select, “none,” on the cost calculator. As a part of our database integration services, our team of designers and developers work with your company one-on-one to ensure we develop and launch the exact database your company needs and wants. Not sure what kind of database integration your company needs? Talk with our experienced strategists. They can provide a recommendation, as well as coordinate with our web developers, to ensure you receive what your business needs.




ECOMMERCE FUNCTIONALITY


For ecommerce companies, we also offer ecommerce functionality deliverables. Like our database integration service, we offer three tiers — basic, advanced, and enterprise. If you’re unsure which level provides your business with the best results, you can chat with our experienced strategists. With their expertise, they can help you determine the most useful tier for your business. Plus, our strategists can coordinate with a designer and developer to confirm that the basic, advanced, or enterprise tier will provide the best return on investment (ROI) and user experience (UX).




CONTENT MANAGEMENT SYSTEM (CMS)


A CMS is another optional add-on for our web design services. Whether you’re an ecommerce website or informational website, a CMS offers immense value. It can help your business manage and streamline your content, which can improve the efficiency of your content marketing strategy. In most cases, our team recommends a CMS as a part of our web design services. We offer three CMS tiers — standard, advanced, and enterprise. Depending on your company and its size, a standard CMS often works. For the most accurate recommendation and quote, however, contact us online. As a full-service digital marketing agency, we can match your exact web design needs. Our ability to customize every aspect of our web design services to your company also allows us to provide an unmatched level of personalization when it comes to web design.




WHY INVEST IN PROFESSIONAL WEB DESGIN SERVICES?


If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth. Learn more about the specific benefits of web design services: 1. INCREASE YOUR CONVERSION RATES A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help. Why? Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searchesconvert — which will likely involve users interacting with your website. If you feature an outdated website with poor usability, it’s impacting the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter. With a user-friendly website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter. 2. OPTIMIZE YOUR USER EXPERIENCE A website’s user experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also deliver a tremendous blow to companies that ignore UX testing, as almost 90 percent of users shop with a competitor after a poor user experience.
With professional web design services, your business can provide users with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to find the information they need and take action.That action can include visiting your store, purchasing your product, and more. 3. MAXIMIZE YOUR COMPETITIVE EDGE No matter your industry, you have a direct competitor — and it’s essential for your company to have a competitive edge. While you may provide a better product and a better experience, those unique selling points can become lost in an outdated, unusable website. With our website design services, you can ensure that your company maximizes its first impression with users. You can also make sure that your business stands apart from competitors in your industry, emphasizing that your product or service is the best. For example, if you’re a pest control company looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your company by investing in a website focused on the user experience. In this scenario, your company can benefit from the fact that 89 percent of users shop with a competitor after a poor user experience. That is an immense gain for your business, offering you the chance to increase your sales and market share with a simple redesign or a quick update to your website. 4. IMPROVE YOUR SEARCH RANKING Whether they’re searching on their tablet, smartphone, or desktop, users rely on search to find what they’re looking for, from services to products. That’s why Google processes more than two trillion searches a year, and why 80 percent of users turn to search when they need something. If your website doesn’t rank on the first page of search results, however, it’s difficult for your company to connect with those consumers. That’s why SEO is an essential part of web marketing — you need your website to rank to drive conversions, sales, and subscribers. With a competitive SEO strategy, as well as professional web design services, you can ensure your website ranks for keywords or search terms relevant to your business. Plus, you make sure your site provides the best user experience possible. For example, if you provide landscape services in Minneapolis, Minnesota, you may want to rank for the keyword, “landscape design minneapolis,” or, “landscaping minneapolis.” Depending on your strategy, you would probably create a webpage optimized for this keyword. With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers. 5. ENHANCE YOUR DIGITAL MARKETING STRATEGY In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies. With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability. Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.




HOW DOES KAIROS CREATIVE SOLUTIONS DESIGN WEBSITES?


At Kairos Creative Solutions, our web design services provide a 360-degree experience, which includes:

  • Layout development
  • Content creation
  • Conversion optimization
  • UX testing
Plus, our website design services include a money-back guarantee. How do we create our award-winning websites, though? By following the five principles of web design. 1. APPEARANCE Creating a beautiful website is the first step to earning new customers. The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it's from 1996. As a result, the appearance of your website plays a huge role in its success! This factor also includes incorporating responsive design into your site. Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone's looking at your site through an iPhone or a 27-inch desktop monitor, they'll still get a great, easy-to-use experience. That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation. 2. NAVIGATION Navigation is the part of your website that lets people find what they want. Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale. With breadcrumb navigation, your website’s users can jump back to any page they've previously seen. So, if you're an ecommerce site, you can let someone go from a product page to a category page with one click. If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic. For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need. Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics. With hundreds of other navigation styles available, there's no right or wrong answer. It's all about what works for your brand when it comes to providing a stellar experience for your users. Giving them a great experience has another benefit, too — you hold their attention. 3. ATTENTION Once you have a visitor on your site, it's crucial that you keep their attention. If you lose it, your visitor will leave your site, and you'll miss out on a sale. Attention is valuable because it keeps someone focused on your brand, products, and or services. So, if you want to make a sale, you need someone's attention on your website. With that in mind, different companies can hold attention in different ways, including: Video marketing is especially effective at catching someone's attention since video is a visually-oriented medium. Video empowers you to summarize complex ideas in a matter of minutes instead of forcing visitors to read long pages of text. While text can get boring after a few seconds, video keeps users enthralled from start to finish. Downloadable content is another great way to keep someone's attention. Most downloads can consist of a .zip file full of resources or a text-based PDF packed to the brim with insider information. This content is ideal for earning new leads as well since you can gate it and ask someone for their email address before they download the materials. Infographics keep people's attention by presenting industry-related data with simplified, easy-to-understand visualizations. Even though hundreds of new infographics come out every day, you can still earn traffic, attention, and links for infographics by holding yourself to a higher quality standard than your competitors. Once you have your visitors' attention, it's time to give them a sense of direction on your page. 4. DIRECTION Direction refers to showing someone how they can proceed on your page — in most cases, this directs a user to scroll down your page. Vertical scrolling is the most common form of progression on websites because it's simple, intuitive, and useful. The catch is when you use vertical scrolling on your mobile site design. While desktop users use a mouse or scrollbar to progress through your page, mobile visitors use their fingers. That means your mobile-side pages are easy for someone to tap, hold, and swipe so they can scroll just like your desktop users. This design feature goes back to the concept of responsive design. Responsive design may mean that all your site visitors get the same great experience, but how they get that experience is entirely different. Your desktop-compatible site might use mega navigation in the header with lots of drop-down menus and big, eye-catching visuals. But that’s too much content in one area for a mobile site. Instead, mobile sites should have a hamburger menu — a navigation style that lets users tap a button, open a menu, and choose their next page from there. Hamburger menus get their name from their distinctive symbol. You may recognize it as looking something like this: ☰ With a hamburger menu, it’s simple for mobile users to navigate to any part of your website. 5. ACTION Action is the ultimate goal of earning any new visitor to your website. But visitors won't take action if you don't encourage them! That's why it's so important to use a calls-to-action (CTAs)at the end of every page on your site. A CTA acts as instructions, telling visitors what they should do next to get one step closer to becoming a customer. While that may sound bossy, studies prove that CTAs dramatically increase conversions in every online business model, from lead generation to charitable donations. Whether you want to get someone to a contact page or have them make a purchase, it’s essential to include CTAs in your web design. That’s why our team of copywriters develop compelling CTAs that support your digital marketing goals, from increasing email subscribers to product purchases. CTAs can take the following forms:
  • Text links
  • Image links
  • Buttons
  • Form fields
  • And more
It takes time, revisions, and editing to make a performance-driven website — something the Kairos Creative Solutions web design team has nailed down to a science. Working in your best interests, our web designers will create a website that fulfills these five tenants to make sure you succeed online.





ARE YOU READY TO WORK TOGETHER?

Our digital strategists have put together successful Internet marketing campaigns for businesses ranging from local coffee shops to publicly traded companies. They’ll do the same for you. Request a free consultation and experience why Kairos Creative Solutions is rated as one of the world's best SEO agencies.

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